Can we claim a burger that doesn’t look like the one in the ad?

Can we claim a burger that doesn't look like the one in the ad?


In the photos of large fast food chains, the burgers are always prepared, nicely shiny, with a perfect salad leaf and “pate” (expression for steak or its equivalent), which looks perfectly baked. It is not always the same story in our hands. In some restaurants, the result is sometimes catastrophic because the vegetables are not as fresh, the bread is more baked than average and the overall appearance is too flat.

It was on this issue that a court of thirty-five pages was collected by a court in the eastern part of New York City: several chains could actually be challenged for misleading advertising due to significant differences that are regularly noted between products in photography and those eventually delivered to customers.

At Wendy’s, the world’s third-largest fast food chain (after Subway and McDonald’s), the beef in the photos is reportedly too thin – the method that makes a burger look big, just because of the scale effect. On the contrary, they would be much more abundant in the pictures than in reality. It would probably be worse at McDonald’s, who was accused of using undercooked “pâtés” for his photo shoots. With a very specific goal.

According to the ensemble that Quartz discovered, this technique of cooking meat below the permitted level also makes it possible to pass a final result greater than it is (15% to 20% more than it actually is). The main problem that consumers have pointed out is not so much about aesthetics as it is about quantity: it is difficult to admit that the promised big sandwich is much smaller when it arrives on a tray.

But the lack of cooking also allows you to present and “Very large, chubby patties, while fully cooked burgers tend to coagulate and look less tasty”as stated in the file.

Vain procedures

Wendy’s and McDonald’s are not the only two selected brands. In a separate case, Burger King was charged in March with inflating the size of his burgers by 35% of their actual size. In addition to fast food, other companies have recently been accused of misleading advertising: Strawberry Pop-Tarts, which lack real strawberries, or Keebler biscuits, which are less rich in fudge than expected.

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The fact remains that if the trials are held regularly, the NPR expert explained in 2021, they often end the same way: the accused brand will get away with it without having to change anything in his advertisements or preparations. It is therefore better to revise your expectations or stop visiting some restaurant chains if you think you are lying to us about goods.





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