Ducati and SAP are moving together on the path of innovation

Ducati and SAP are moving together on the path of innovation


SAP and Ducati announce the signing of a global cooperation agreement under which the Italian motorcycle manufacturer commits to using the RISE with SAP solution to carry out a fundamental transformation of its core processes.

It is a strategic collaboration based on technology and processes, but also on a common desire to improve and enhance the experience of customers who are passionate about Ducati through top innovative products and services.

Technology and innovation are at the heart of society’s DNA Ducati. With SAP, the Italian company intends to acquire state-of-the-art technological solutions and put them at the service of its processes. The goal is to create an intelligent operational network with suppliers and partners, widespread deployment of process digitization and improve the accuracy of information and its timely availability. In addition to bringing Ducati In order to focus all of their processes on their passionate customers, these factors play a vital role in responding effectively to an increasingly complex global sourcing system.

To achieve these goals, Ducati It will also adopt SAP Commerce Cloud solutions for managing its online activities and SAP Integrated Business Planning for agile transformation of its supply chain into an extended and integrated digital chain.

Our passionate customers have always been at the heart of the company’s strategy and we strive to offer them the best possible experience in the world of two wheels. We rely heavily on innovation and technology to equip us with the latest operating processes, just as we do when developing our products. said Claudio Domenicali, President and CEO of Ducati. ” Supply chains have become enormously complicated in recent years and have undergone major changes. With a partner like SAP alongside, Ducati will be able to improve its supply chain to be more flexible, responsive and integrated. The aim is to better align the needs of the Ducatist with the logic of supply and production. »

The Ducati brand is synonymous with perfection. It is known worldwide for the quality of its products and for the competitiveness it demonstrates in every plant. Ducati has set the highest standards in customer experience and operates a sophisticated supply chain. The integration of its end-to-end processes and high availability are therefore essential. By joining forces with Ducati and leveraging our innovative expertise, whether in customer experience, supply chain or RISE with SAP, we will be proud to advance this transformation project. Today, the customer experience is paramount and Ducati wants to put it at the center of its activities. commented Emmanuel Raptopoulos, President of EMEA South, SAP. ” It is a great honor for SAP to work alongside Ducati in the MotoGP World Championship as the official partner of the Lenovo Ducati team. The power and excellence of Ducati motorcycles combined with the best of SAP innovation is a winning combination “.

The collaboration between the two companies is also expanding into the world of racing, an area where technological development and innovation have always led to excellence. SAP joins Ducati Lenovo’s official partners for the 2022 MotoGP season.



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