Lidl can move the crowds on his shelves every week.
In ten or ten, Lidl has won a leading position in retail.
Indeed, the German brand is constantly gaining market share from its competitors.
Lidl today accounts for 6.2% of the market share in mass distribution in France, to 20% of Leclerc, the historic leader, it is still a long way off, but it is enough to revolutionize and disrupt the consumption habits of the French.
However, in November 2021, Lidl withdrew products from stores that contained too much THC compared to legal obligations! And above all, the consumer association UFC-Que Choisir has just shown that Cien products are very harmful to health. Decryption.
A new scandal for the German brand
Lidl finds himself in the middle of a scandal! The yellow-blue German brand is usually talked about for its crazy actions. But this time it’s not that, but for a real “bad buzz”. Lidl really needs to take cannabidiol (CBD) -based products off its shelves. CBD is a substance derived from cannabis that does not contain any psychoactive substances, ie no THC (Tetrahydrocannabinol).
CBD products are therefore over-the-counter in many European countries. But the law is strict. Because the THC level must be unconditionally lower than or equal to 0.2%. Otherwise, the product is classified as an illegal product! But Lidl eventually sold products containing much more THC than expected!
Cannabis varieties contain various molecules. Unlike THC, CBD does not alter cognitive function. It can be consumed in the form of oil, herbal tea, small cakes or even steam. Lidl is following the trend and now offers its customers “Via d’or” organic oil. Problem: Experts have just shown that this oil contains too high a level of THC. The brand had to carry out an extensive product recall campaign under the close supervision of the authorities.
With QuelProduit, Cien items turn red!
This is not the first time Lidl has had to withdraw any of its products from the market. Last year, the Silvercret handheld vacuum cleaner was a serious safety problem because it could catch fire! This product was sold on the Lidl Belgium website in September 2020, but also in stores in Belgium and Luxembourg.
After the THC oil scandal, Lidl faces criticism from the UFC-Que Choisir. Its Cien products, Lidlu’s cosmetics brand, would not be up to standard. Specifically 3 products, the ingredients of which are chills running down the back!
It was through the QuelProduit application that the consumer association made it possible to point out the toxicity of these products. These are three items sold under the Cien brand. Simply put, the WhichProduct application ranks products into 4 categories. It goes from green (no risk) to red (significant risk). And guess what color the Lild items got? Red!
Octrocrylene and propyl paraben, endocrine disruptor!
Cien Sun SPF 50 baby sunscreen, Cien Classic cream and Cien aloe vera liquid soap are very bad in Lidl. Octrocrylene is found in sunscreens. The same for face cream. As for aloe vera soap, it contains propylparaben. It’s a dangerous endocrine disruptor!
In any case, the Lidl model seems to be gaining sympathy in the hearts of the French. If the German brand still does not overshadow the Luglerc jugger, it still manages to catch up with its competitor Auchan. The first for a brand with a hard discount! Will these latest scandals damage the image of the German brand? I’m not sure.