Promotion, false reviews, customer acquisition: stricter regulations come into force

Promotion, false reviews, customer acquisition: stricter regulations come into force


Among the planned measures: E-commerce players will have to check whether the published opinions were actually issued by the people who purchased the product.

Abusive publicity, false warnings on the Internet or doorstep agitation: in France, a European directive will enter into force on Saturday to better regulate certain business practices. In November 2019, the European Parliament and the European Council adopted the so-calledOmnibusis officially launched on Saturday in all countries of the European Union.

Europe is taking the lead in increasing regulation of e-commerce markets and sites. Many American companies operating in Europe will have to follow suit“Says John Hornell, vice president of Pasabi, which offers authentication solutions for online businesses.

In France, the Directive was transposed by a regulation in December 2021. Among the measures in place, the regulations require the online marketplace to verify that notices published under products offered for sale were actually issued by the people who purchased the product in question.

They will also have to provide the consumer with certain additional information, such as thecapital linkbetween the seller and the marketplace or seek the consumer’s consent if the right of withdrawal does not apply.

Reinforced penalties

In addition, traders will have to display the reference price from which the reduction is calculated in order to combat the notification of an excessive price reduction, calculated from the inflated reference prices. That should be the same “at the lowest price charged by the trader to all consumers in the last thirty days“, According to the order of 23.12.2021.

Sanctions are also strengthened in the event of breaches of certain legal information obligations or in the event of misuse of clauses in contracts. When'”big offense», Could reach 4% of the target company’s turnover.

The decree, which will enter into force on Saturday, also prohibits visits to doorstep sellers unless the consumer “clearly and unequivocally that they do not wish to be the subject of such a visitIn the event of a breach of this rule, the seller may be punished by imprisonment for one year and a fine of € 150,000.

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